A quick overview of the project
As part of this freelance mission, I created a series of digital illustrations inspired by the “Starter Pack” trend, featuring each member of Laneige’s marketing team. The goal was to capture their personalities through iconic visual elements, using photos and personal items provided by the brand. The illustration style was fun, colorful, and feminine, aligning with Laneige’s young and trendy universe.
Project Overview
The project started with a creative brief to define the expectations and tone. I received a selection of photos, objects, and details that represented each marketing team member. I then began working on the illustrations, ensuring a consistent graphic style and a pink aesthetic to reflect the brand’s colors. The final files were optimized for social media sharing.
Highlighting artists over Artificial Intelligence
Laneige chose to work with me because they wanted to avoid using AI-generated illustrations, which are often used for this trend on social media. Instead, they preferred to support a human and artistic approach, consistent with their values of promoting creative talent and giving visibility to artists' work. This made the collaboration even more meaningful, placing manual creation and artistic intention at the heart of the project.
Retours de la marque et de leur audience sur leurs réseaux sociaux :
"Merci beaucoup, les illustrations sont gééééééniales on les adore !! Merci encore à Mélodie pour son super travail et sa rapidité"
The illustrations received enthusiastic feedback from the brand and their audience:
“Thank you so much, the illustrations are amaaaazing, we love them!! Thanks again to Mélodie for her great work and speed.” - Laneige's Team
The illustrations generated:
- 2,000+ likes on Laneige’s Instagram
- 7,200+ views and 1,000+ likes on TikTok (May 2025)
